Stop Branding Them and Brand Yourself

Brand names are the first step to building a presence online. This is what new marketers need to focus on first. Pushing products and programs from the beginning is a critical mistake that many people seem to make. You want to build up some credibility first. Try not to come off as a opportunity pusher. This is someone who joins a program selling product after product claiming that it is the next big thing. You're campaigning a companies qualities, not your own.

Here is a real world example. Take any pro athlete or movie star that we see on TV, they are pushing everything from cell phones to underwear. People are swarming to the stores and buying these things just because their favorite player has a pair or uses the product. They do this not because those golf balls are the best, or those are the most comfortable boxers. They swarm to the stores and get those items because they admire and have a feeling a trust when it comes to their favorite actor or athlete. Those players and ball players have built strong brands. There names alone hold strength and value. You have the same ability to do so. If you brand yourself first and develop a feeling of trust and provide value, you can get out here and sell anything. Look for a targeted area you want to focus on. It is much easier to appeal and attract people with things that you already have knowledge of and are interested in. Your goal is to gain trust and let people know that you only supply things that are of value.

Get yourself together first. Build up your brand name and then start to introduce products later. When you have established your brand, people will buy the things that you believe are worth their time and money. You do not want to take them to places you have never been. Provide them with products or opportunities that are good and you would actually use. It can be computer supplies, maybe its studio equipment. Whatever the targeted market is, become an expert in it. Take the role of authority and provide them with the right products.

Shoe Storage – The Shoe Aficionado’s Friend

You may not be in Imelda Marcos's league (in the 1980's, the widow of former Philippine president Fernando Marco was infamous for, among other things, her collection of more than 3,000 shoes), but you're no slouch in the shoe department. You have shoes for everyday wear, for your dancing nights on the town, and for each of your athletic pursuits. Oh, and you just found a great shoe sale, so you'll be adding to your already more-than-adequate shoe supply. Maybe it's time to think about shoe storage.

Stacking your shoes on the closet floor or lining them up under your bed might work, but if you want to be able to find just the right shoe at a moment's notice, a more organized form of shoe storage can do the trick.

With so many types and style of shoe organizers on the market, the only trouble you will have with shoe storage is deciding which one to choose.

Here are a few of your options:

If you want to keep your shoes out where you and others can admire them, consider a standing, rotating, shoe tree to display your collection. You'll find spinning shoe trees in attractive finishes like metallic bronze, and the best come with racks that can be adjusted vertically. Look for a rack with a weighted bottom to keep the stand from tipping over.

If you want the ultimate protection for your shoes, take a look at canvas shoe drawers, where you can hide your shoes away from dust and potential scuffing. You can find shoe drawers either as free-standing or hanging units. With shoe drawers, you gain the added flexibility of being able to store other items, like scarves, socks, or belts.

If saving space is an issue, how about an over-the-door shoe rack? Over-the-door shoe racks come in several styles, everything from a bamboo rack for your flip-flops and sandals to racks with fashionable wood frames and chrome inserts.

With the proper shoe storage , you'll always have room for that perfect new pair!

Next-Level Marketing With Business Cards

Merely walking around with a few business cards in your pocket isn’t going to get you the number of leads you necessarily want. It will more likely be worth it to your business to take a thousand cards and strategically placing them – in the right place or with the right people.

Here follows a number of easy tips to improve this section of your marketing mix. Keep in mind that these may be adjusted to suit your target demographic better or even to work WITH your product or service. A crucial part is to know your business and your target market and to keep thinking beyond the obvious.

Simple Tips for Effective Business Card Marketing

1. Get permission to leave your business cards at local restaurants’ welcome desks. In some cases – you might have to pay for this.

2. Locate local businesses that have products or services related to yours and place your calling cards at their counters.

3. Bulletin boards on college campuses or community centres are a greats spot to pin up these handy little numbers, and it’s usually free.

4. Produce your own viral image or video and feature your business card in it.

5. Leave them in post boxes or local houses’ doors.

6. Hand them out on various local campuses by a few students, for a little remuneration.

7. Negotiate with hotels to place your cards in their guests’ rooms.

8. Make use of a mailing list comprised of your target audience and send one along with other forms of direct mail.

9. Take advantage of areas with much traffic and pay people to hand them out on your behalf.

10. Ask your friends and family to keep a few business cards with them, in case they can give them to a prospective client.

11. Network and swap business cards with local business owners.

12. Offer a finder’s fee to people that hand out cards for you that results in a deal.

13. When doing the handing out – give more than one. Having copies makes it possible for recipients to dish your contact details out to other interested parties.

14. Consider a print design that look like miniature greeting cards.

15. Offer discounts via promotional codes attached to cards.

16. Form your own ‘street team’ to do hand-outs to people together with promotional items or hampers.

17. Leave a bunch of business cards in areas where people queue in your place of business. Some of the most likely individuals to be tempted take a business card are those who are currently using your products or services and wish to see what else you have to offer.

18. Use one as a notepad, when you are making a note for someone else.

19. Ask cab companies or drivers to keep a stack somewhere visible or reachable in their vehicles.

20. Attach your cards to your invoices and estimates etc that you send out.

21. Ask community groups that hand out welcome packs to new members to include your cards.

22. Find out if any of your local estate agents have a list of recommended or local services that they give to clients and ask to be added to the list, as well as giving them enough stock to hand out to their clients.

23. Use a digital version and upload it to design galleries, for example, CardObserver.

24. Upload your digital business card to online classifieds, such as Gumtree or the like.

25. Print standard or personal business cards for all your employees. As an added extra -it can improve employee confidence and team spirit.

26. Place a one in all your product shipping parcels.

27. Go to, network and hand out your calling cards at local or community events.

28. Negotiate with shopping centres and get permission to leave your cards on vehicle windows. Make sure to find out beforehand that it’s not illegal in your city.

29. Join forces with estate agents and get them to give new/ prospective homeowners your card.

30. Make sure you partner with a reputable and efficient printing company to print your business cards.

I hope these quick tips have inspired you and that you’re ready to start your marketing campaign.

Mesh Motorcycle Jackets

Mesh motorcycle jackets have been gaining in popularity over the years. Leather jackets very often fail to provide relief during very hot summer rides. Mesh jackets make our rides pleasant and comfortable. Such jackets allow for greater circulation of air which makes them more suitable for wearing in hot weather.

Mesh jackets typically have thicker fibers with an 'open weave'. This enables the free movement of air inside the jacket. Such jackets are a blessing in warm weather.

Different types of mesh jackets are available today. Hundreds of companies make excellent-quality jackets for men and women.

Brands like AGV, Vanson, Tecknic, Olympia, Joe Rocket, First Gear, Tour Master, Icon, Alpinestars and Fieldsheer are popular among motorcyclists. They provide high-quality mesh jackets.

Besides providing relief during summer, such jackets also offer maximum protection. Usually all brands offer a combination of armor as well as foam padding and patches in shoulders, elbows, and other high-impact places.

Some popular mesh motorcycle jackets include the AGV sport aeromesh jacket ($ 139), Vanson vent jacket ($ 199), Tecknic supervent jacket ($ 130) and many others. AGV jackets also have reflective badges, which are extremely useful at night.

The 'First Gear mesh-tex jacket' is highly popular and available in different sizes and colors. Fieldsheer mesh jackets also are high quality, ultra-breathable and abrasion-resistant, and available in different colors.

An unusual mesh motorcycle jacket is offered by Race ATV. Incorporating an electrical lead into a harness fitted with a motorcycle's rear lights, it provides a 'graphic window' on the back of the jacket, which emits light when using brakes or turn signals.

Companies like Motorcycle Style, Sport Tour, Race ATV, ABA's Leather Jackets, Amazon, Brockton Cycle Center, Motorcycle Superstore and many others offer high-quality mesh jackets. Free shipping is offered by companies such as Sport Tour. With cooling effects, padding and armor, such jackets combine comfort and protection. An absolute necessity during warm weather, they should certainly be part of any motorcyclists' riding gear collection.